John Deere announced on Wednesday that it will stop sponsoring social events such as LGBTQ pride parades. This decision aligns with a trend among corporations rethinking their involvement in social issues as the culture wars intensify before the 2024 presidential election.

In a statement, the nearly 200-year-old company declared it would “no longer participate in or support external social or cultural awareness parades, festivals, or events.” Additionally, John Deere clarified that “the existence of diversity quotas and pronoun identification have never been and are not company policy.”

Despite this, the company emphasized its commitment to a diverse workforce, stating that diversity helps them meet their customers’ needs and that they will continue to promote diversity within the organization.

This announcement follows a similar move by Tractor Supply last month, which eliminated its diversity, equity, and inclusion roles and goals. Both companies have faced criticism from right-wing circles, particularly from filmmaker Robby Starbuck, who has led campaigns against such corporate policies.

John Deere did not acknowledge the online pressure campaign in its announcement, simply stating that it is “always listening to feedback and looking for opportunities to improve.” A company representative did not immediately respond to requests for comment.