Dave and Buster’s, renowned for its blend of dining and entertainment, is delving into the realm of social betting. Partnering with gamification technology firm Lucra, the company aims to tap into the burgeoning $6 billion social betting sector.
Unlike traditional sports betting platforms, Dave and Buster’s seeks to leverage its vast customer base, boasting nearly five million loyalty members, to participate in small bets, likely ranging between $5 and $10, on arcade games via its mobile app.
This strategic shift reflects the company’s desire to capitalize on the growing trend of online sports betting apps while exploring alternative avenues for revenue generation. With over 200 venues across North America and a substantial increase in its stock value over the past year, Dave and Buster’s is poised to make a splash in the social betting arena.
