Coca-Cola’s recent implementation of attached bottle caps, a measure aimed at reducing plastic waste as mandated by European regulations, has drawn significant backlash from consumers. The caps, which remain tethered to the bottle, are designed to ensure that both the cap and bottle are recycled together. However, many customers find the new design cumbersome and inconvenient.

Social media has been flooded with videos of frustrated Coke drinkers struggling to drink from the bottles without the caps getting in the way. Benny James, a podcast host from south London, voiced his frustration, describing the experience as a “fight with your bottle” every time he takes a sip. This sentiment is echoed by numerous users who have shared their struggles online, some even resorting to ripping off the caps in exasperation.

The regulation, part of the European Union’s 2021 directive on single-use plastics, aims to curb waste and promote recycling. Despite lobbying efforts by major beverage companies like Coca-Cola, PepsiCo, and Nestlé, which argued that the new rules would increase plastic usage and production costs, the EU enforced compliance.

Coca-Cola, responding to the criticism, stated that initial consumer feedback was positive and that the design has not adversely affected sales. They acknowledged that while the change requires an adjustment period, many consumers appreciate the environmental benefits.

In contrast to Europe’s stringent measures, lawmakers in the United States have not adopted similar regulations, leaving American consumers unaffected by these changes.